Welcome to IMA Norway Fall Conference 2018

Welcome to IMA Norway Fall Conference 2018

IMA Norway Fall Conference - October 29 2018 - Oslo, Norway

Building Strategic Skills to Pursue Excellence

Topic: Building Strategic Skills to Pursue Excellence

This is the one conference you do not want to miss.


Matthew Want (UK) Topic: «Maximize your Talent»

Yvonne Fosser (Norway) Topic: «The Secret of Self-Motivation»

Eth Lloyd (New Zealand) Topic: Workshop - «Invest in Yourself»

Per Henrik Stenstrøm (Norway) Topic: "How to deal with “prima donnas” and “difficult colleagues”?

Diana Brandl (Germany) Topic: «The Art of Networking»

Monica Csango (Norway) Topic: "How to be resilient"

The IMA Norway Fall Conference will be held at the beautiful Gamle Museet in Oslo.

The event is for both members & non members


  • Matthew Want (United Kingdom)

    Mr. Want is Personal Assistant to Lucy Brazier, CEO of Marcham Publishing, Publishers of Executive Secretary Magazine.

    During this time, Matthew has been featured in several articles distributed globally within the industry. He is an integral part of the team, organising events in the UK, Dubai, South Africa, New Zealand, Washington DC. and soon to be Australia.

    Matthew’s career achievements range from being ranked 3 out of 250 on the Eventopedia PA power list 2016; featured in articles in Exceptional EA and Eventopedia throughout 2015; profiled with his CEO in Exceptional EA; profiled in Executive Secretary Magazine in 2014. He was nominated for the Excellence Award at EUMA 2014 and for the London PA Awards 2016.

    Matthew is an aspiring male assistant and a role model who is leading the way within the PA industry for all male assistants, demonstrating his drive, passion and enthusiasm for the role.

    Speaker`s topic "Maximising your Talent" It's a well-known fact that successful leaders play to their strengths. However, it's not that easy to do. Life is full of time demands, yet what you hear every day isn't 'play to your strengths' - but ‘get it done now!’

    As an assistant, it’s sometimes hard to see your talents and the value you bring, but there are many of them which you use on a daily basis.

    During this session, I will focus on how you can get the most out of your role and use the skills you already have to adapt and progress in the workplace.

    This session will focus on utilising your core skills not just to save yourself time but also to save your manager and your team time within their roles.

  • Yvonne Fosser (Norway)

    Yvonne Fosser is globally responsible for Human Resources and Culture in Innovation Norway. Mrs. Fosser is one of Norway's most future-oriented HR managers, focusing on change management, employee engagement, employee relations and leadership development. She has expertise in organizational development and change process.

    Speaker`s topic:

    “The Secret of Self-Motivation”.

  • Eth Lloyd (New Zealand)

    Eth worked for 30 years as a personal assistant. For the last 13 years she has run her own professional development consultancy, Enderby Associates Ltd, specifically for administrative professionals. Eth has worked with numerous EAs, PAs and other administrative professionals in supporting their successfully gaining national qualifications in the workplace and to enhance their career opportunities.

    In 2010 Eth gained a Master’s in Education where her research looked at the professional development opportunities and career pathways of administrative professionals. In 2013/14 she undertook a one-year volunteer contract in Apia, Samoa for Volunteer Services Abroad (VSA) as an Administration Services Advisor.

    Eth is a former National President of the Association of Administrative Professionals New Zealand Inc (AAPNZ), was a Director and Chairman of AAPNZ Professional Development Ltd and is their Professional Development Advisor with responsibility for AAPNZ’s Certification programme.

    Eth is currently Chairman of the World Administrators’ Summit Advisory Council. She has a passion for the administrative profession and their value in the workplace shown by her commitment to assisting them to gain a relevant qualification and develop a career pathway.

    Speaker`s topic Workshop on how to "Invest in Yourself"

    This workshop will focus on you taking responsibility for seeking your own professional development and developing your own career pathway. You will be provided with a tool to help you do this.

    Then consideration will be given to how a relevant professional organisation might assist with gaining this development and the benefits to you of being a member.

  • Per Henrik Stenstrøm (Norway)

    He has worked for many years as a journalist, presenter and editor for TV and radio. He has extensive experience from many different editorial publications including “NRK Dagsrevyen”, “Se og Hør”, and “Etterlyst”. In recent years, Stenstrøm was program director of P4, and he has completed the prestigious leadership development program, AFF Solstrand.

    Mr. Stenstrøm is a very popular and award-winning speaker and one of those presenters that really radiates from the stage. For many years, he has held media training and courses for politicians, business leaders and various firms and organizations.

    Speaker´s topic

    "How to deal with “prima donnas” and “difficult colleagues”?"

    They sour your workplace. They suck the life out of you. They are not there when needed. Is it still possible to appreciate an egoistic grouch?

    A lecture on the modern motivation theory that will create a better working environment.

    About demanding colleagues, time thieves, meeting bullies, word giants, joy killers, Mr. and Mrs. Know-it-all, and the sun shines of the offices.

    In this session you will learn about tools and different models you can use for a better understanding of your working place.

  • Diana Brandl (Germany)

    Diana Brandl holds a Degree in International Administration and Management, specializing in Office Management.

    Throughout her career, she has worked successfully for C-Level Executives within global corporations such as Sony.

    Diana has a strong background in Communications and is an active networker. She joined the professional network IMA (International Management Assistants) in 2006, and is a vocal member of IMA Germany chairing the regional group of IMA Berlin.

    She continuously supports the role of the management assistant by speaking at international events and publishing various articles in Germany and abroad focussing on Digital Transformation, Personal Branding, Strategic Networking, Mentoring, Diversity and Social Media.

    Diana writes her own blog The Socialista Projects and is influencing the industry with her creative initiatives such as launching the hashtag #WeAreInThisTogether.

    Diana Brandl describes herself as Digital Native and has recently worked in the start-up world, where she rediscovered her role as a management assistant with 17 years of professional experience within the New Work Generation. She teaches first-hand what it means to work with Millennial Managers and how important storytelling is in sharpening a profile.

    Speaker`s Topic "The Art of Networking" Don't just be the most connected assistant - be the best connected assistant. In her talk, Diana will share insights how to become visible and develop strong strategic networks inside and outside your organization. You will learn how to create a credible profile and form your own brand. This will help you to build influence and confidence.

  • Monica Csango (Norway)

    Monica Csango is a journalist, producer and writer with more than 20 years experience in the Norwegian media.

    In the past years she has been working with topics in connection with how to turn challenging situations into growth and development.

    Last year Monica published the book ” Fortielser”, which was published by the Kagge publishing house.

    She also is the producer of the film ”Evig Din”, which got the ”Amanda Prize award”.

    Monica works as an manager in public relations in the media agency Burson Marsteller.

    Speaker's topic "How to be resilient"

The Venue

Gamle Museet / The Old Museum

Gamle Museet / The Old Museum Award winning building that previously was the official Astrup Fearnley Museum of modern art in Kvadraturen, Oslo. In 2015 its 2000 sqm was transformed into to a full service event & conference center.


It is close to public communication with all bus and tram lines in the immediate vicinity and 5 minute walk to Oslo central station.  A parking garage is located within a two minute walk from the venue.


Gamle Museet Dronningens gate 4 0152 Oslo Norway

IMA Norway Fall Conference Sponsors (Click on the logos for more information)

  • TusenFryd Event

  • Bø Sommarland

  • Kleivstua

  • Nordic Choice Hotels

Testimonials from IMA Norway Fall Conference 2017:

"...Å delta på konferanser er et av de viktigste verktøyene jeg har for å holde meg oppdatert og utvikle meg. Blant høstens konferanser, var det en som skilte seg ut for mitt vedkommende. Hvorfor jeg opplevde at nettopp IMA-Konferansen hadde så høy kvalitet må skyldes at innleggsholderne hadde blitt godt briefet på forventninger i forkant. De var tydelig inspirert, holdt en rød tråd faglig gjennom dagen og viste ekte engasjement rundt sitt gode innhold i interaksjon med salen. Jeg gleder meg allerede til neste år!"

Hanne Marit Normann Daglig Leder Helt Sentralt AS

“..I have not attended many conferences before, with such professionalism, fun and welcoming people. The «Høstkonferanse 2017» IMA organized for all of us executive admins, had very good speakers with powerful and encouraging messages. They presented a lot of important facts relevant to our field, including good tips to get your LinkedIn profile «going strong». I also really enjoyed spending time with the people that share similar experiences and daily routines with me! This mutual exchange increased my knowledge, ideas and inspiration. Learning and listening to speakers in a seminar or conference, is one thing...But to learn, listen, enjoy and network at the same time, is something else. IMA manages to put all these elements together and make us, Executive Admins, proud of our profession and eager to learn more, keep ahead of all challenges around us and motivate us to become the best! Thanks again IMA, for this fantastic initiative, that gives us the opportunity to grow, thrive and develop in our jobs. Looking forward to the Conference in 2018.”

Victoria Segovia Garrett Executive Admin for GM at Cisco Systems Norway AS